Sydney began her career in fashion as a market editor and stylist, curating the wardrobe for photoshoots, styling A-List talents like Sarah Jessica Parker and Michael B. Jordan, and crafting trend reports after attending countless runway shows and private appointments with every brand under the sun—from luxury to fast fashion.

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Eventually, her love for style and storytelling led her to the world of interiors. She joined Architectural Digest, where she helped launch Clever, a millennial-focused offshoot of AD, and edited the magazine’s Instagram feed during a time of major growth. After becoming immersed in the design world, Sydney took the leap over to West Elm, where she led the creative direction for brand campaigns and helped shape the visual identity of a household name.

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These days, Sydney partners with brands, companies, and creatives on all kinds of projects—from photography campaigns to social strategy to designing physical spaces. She also loves working one-on-one with individuals to help them refine their wardrobe, bring more beauty and function to their homes, or plan a travel itinerary that’s equal parts inspiring and stress-free.