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1-800-FLOWERS
Project type
Marketing campaign
Date
2024-2025
Role
Creative Producer
Since spring 2024, I have consulted with the creative team at 1-800-Flowers to reimagine their seasonal marketing campaigns, focusing on elevating brand storytelling and visual cohesion. I cast real families in lifestyle shoots across multiple campaigns per season, producing both stills and videos that emphasized themes of connection and celebration. These assets have helped reposition the brand with a more authentic and emotional voice across web, social, and email.
Collaborators include Graydon Herriott, The Ingalls, Paul Costello, Kate S. Jordan, Kate Berry, Scott Horne
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