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ARCHITECTURAL DIGEST - CLEVER LAUNCH

Project type

Editorial strategy & brand launch

Date

2017-2020

Role

Special Projects Director

As Special Projects Director at Architectural Digest, I co-led the launch of Clever, a vertical aimed at engaging millennial design enthusiasts. I sourced real people and influencers with stylish, authentic homes, directing editorial home tours that blended personal storytelling with service-forward design tips. Our approach helped grow Clever’s monthly readership and brand identity within the broader AD ecosystem.

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