ARCHITECTURAL DIGEST - SOCIAL MEDIA

From 2017–2020, I led social strategy and content curation for both Architectural Digest and Clever on Instagram. My efforts helped grow AD’s following by over 3 million, cementing it as the largest interior design account on the platform. I developed viral content series—including the original “Creatives in Quarantine” campaign—and launched GIF/meme-based formats on Clever, expanding audience engagement and keeping content fresh during critical periods like the Covid-19 lockdown.