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WEST ELM - IN STUDIO

Project type

Marketing and e-commerce photography

Date

2020-2023

Role

Director of Creative Services

While at West Elm, I led a team of in-house and freelance art directors in producing over 100 lifestyle product images per season in the company's Brooklyn studio. I directed custom set builds and integrated real photography with pre-shot imagery, pushing creative boundaries in hybrid asset creation. Additionally, I partnered with CGI artists to conceptualize and design virtual environments for key outdoor and bath collections, expanding our visual storytelling capabilities while maintaining brand consistency.

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